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They need ISVs out there putting together solutions that address key enterprise pain points: integrating mail and groupware functionality rolling out large Open Directory deployments developing hardware and applications for vertical markets like CRM and eCommerce… the list goes on.Īpple has been shrinking in on itself more and more over the past few years spurning its channel and selling direct. But Apple only emphasizes the authorization of ISVs in the media, video and publishing industries, its traditional stronghold. There are dozens of other applications that Apple should support on OS X Server, but won’t or can’t because of politics.Īpple does have an ISV program (Integrated System Vendors) who provide solutions to customers with specialized needs. That means the companies have to play well together, even if they compete in different areas.Īpple does have a partnership with Oracle, but there are no plans to run, say, Novell on OS X. Large corporations want to buy products from different companies, and they want those products to play well together.

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There are an infinite number of permutations of software and hardware that a company may be required to support, and the best players in this market - Microsoft, IBM, HP, heck, even Red Hat - have developed partnerships to ensure interoperability. Problem 3: Solutions, solutions, solutionsĮnterprise computing is a tricky business.

I’m sure they’re doing good work, but it clearly won’t be enough to make a real dent in the enterprise market. There needs to be real investment in developing the sales tools necessary to build those large accounts.Īccording to the report, Apple’s enterprise sales force consists of 16 people. They’re the folks doing the unsolicited proposals that win surprise business, giving away a few XServes to test internal company deployments, opening regional corporate testing centers where companies can freely test their solution before going all the way. These are the folks that beat the street, getting into the offices of CIOs to explain, in person, the benefits of the platform. Problem 2: Apple needs a dedicated enterprise sales forceĪccording to Think Secret, Apple may already have one, but it’s clearly too small to be effective. Sadly, Apple does not offer a roadmap for its product lines, either on the OS X Server front, or the hardware front. If you’re planning a budget, having that view of the future can determine whether or not you go with a particular vendor. The big players in the enterprise IT market (Microsoft, Intel, IBM, etc.) have roadmaps that CIOs use to plan their infrastructure: when to upgrade, when to stay put, are decisions made up to a year in advance thanks to roadmaps. That answer is complicated too, but I’m going to try to explain it. With the introduction of the XServe, XServe RAID, XGrid and OS X Server, why hasn’t Apple penetrated the enterprise market? The answer is complicated, and has as much to do with inertia, ignorance and comfort level as it does with dollars and cents.īut the issue got me thinking about Apple, and their enterprise offerings.

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So the question must be asked: how can this company - indeed, any large corporation - rationally choose to support a Windows infrastructure? When you think of both man-hours trying to fix the problem, and the combined loss of productivity in a company this size, the cost must be amazing. This isn’t the first time that those widely-publicized Windows security issues have bitten this company. I am currently participating in a project costing the company over $1 million (trust me, that’s not as impressive as that sounds), and with the short timeline that’s been imposed, the last two weeks’ outages have been a disaster there’s now no way we’ll make deadline, and that’s going to cost the company money. Our networks were barely usable, internal servers were inoperable, and even as I write this some critical services are still on the blink. My employer, a globe-spanning technology company with hundreds of thousands of employees, spent the last two weeks in fire-fighting mode, trying to stamp out traces of problems caused by the Sasser worm. But with a stable of enterprise-ready products, how can it penetrate this tough market?Įditorial Notice: All opinions are those of the author and not necessarily those of Apple has found its best success in the consumer marketplace.